Phone calls are a critical component of gaining new business for a variety of companies across multiple industries. Calls are the most important lead type for many businesses, often worth 5-10 times as much as form-fill leads. Many of them are using paid search to gain traffic to their websites, which often is what leads to these calls occurring in the first place. Call tracking is the line that separates businesses that know where they are, and those that go about their marketing campaigns impetuously.
As the COVID-19 pandemic continues to evolve, there has never been a more pressing need for organizations to rethink and reconfigure their businesses for a changed world. Now’s the time for organizations to focus their efforts on supporting key areas of their businesses that will help them to stabilize in the new environment and strategies for what’s next. From small to large businesses, industries have begun to take advantage of their inbound phone calls to gain insight into their customer’s needs. As smartphone usage and online shopping become more widespread, it’s up to businesses to fill in these new information gaps through call tracking.
Regardless of advertising budgets all businesses dealing with inbound calls should be using call tracking to help optimize their advertisement effectiveness. Even small businesses receiving less than 100 calls per month benefit from gathering customer profiles and engagements to better understand where their customers are coming from, and learn where they should be targeting their advertising efforts to drive more future sales to their business.
On the other end of the spectrum, large businesses who handle thousands of calls a month (or more) rely on call tracking to help organize and handle the large volume of calls effectively. It offers several features that can benefit an enterprise company.
Marketing is key to promoting your business, creating brand awareness and ultimately driving inbound enquiries. There are many different ways to do this, but how do you know where the enquiries are originating from and which is your most effective method of generating leads. Marketing analytics refers to the practice of measuring and analyzing marketing campaigns using various tools to uncover crucial data that can help you optimize results. By integrating call tracking in your business, you can view the performance of your online and offline marketing campaigns tracking various metrics.
A call tracking software provides a clear picture of your customers’ calling behavior and the results of your marketing efforts. Call tracking involves assigning a unique phone number to each of your marketing campaigns. Inbound calls from the number are then tracked through special software that can be customized for your needs. The software provides in-depth call analytics for both online and offline marketing campaigns.
Call tracking for small businesses can have a major impact on the upcoming success or failure of your company. With evolving technology, it might not seem so important to gather offline analytics. However, any business that answers customer phone calls should analyze and track those calls so they understand the effectiveness of their marketing campaigns. Phone calls remain one of the most valuable types of marketing leads.
Some of the features of our Call Tracking software include:
FreeCallTracking.AI features can help to improve your marketing campaigns and, ultimately, your business ROI.