Despite the rise of digital marketing channels, the effectiveness of using the telephone for customer outreach and acquisition cannot be underestimated. Some prospects will contact your business through email or social media sites. However, some of the most valuable prospects are callers. To scale your business, it is important to have a robust call tracking strategy for lead acquisition and management. The strategy should be well supported by your marketing technology stack.
Call tracking enables you to use a different number on each form of marketing, both online and offline. It helps track calls received from individual numbers on your websites or web pages, monitor call traffic received from your newspaper advertising or leaflet drops, and analyze call traffic alongside web traffic by viewing online call stats in real time. Call tracking can analyze prospective leads from impression to sale so companies can get the full sales attribution picture. When implementing marketing and sales campaigns for your business, you can benefit immensely from data-driven call tracking and analytics solutions.
Identifying the source of a sales lead is key to refining business performance and increasing the level of interest in your products and services. After all, knowing which marketing channels are working better than others enables you to focus your attention and your resources on optimizing your promotions. Monitoring the source of telephone sales leads is simple, call tracking services provide you with everything you need to deliver better performance in your digital marketing activities.
Many misconceptions persist about the generation where nearly everyone has a smartphone. People still prefer to call a business instead of filling out an online form. Although smartphones are convenient tools for social connections, shopping, and research, most consumers still feel more comfortable calling a business for more information before following through with a purchase. It’s easy to see why call tracking software will become more essential in the coming years, not less. Learn more about call tracking for small businesses and discover which marketing campaigns are worth the investment and have the tools to serve your customers even better.
“Call tracking helps you focus on goals that matter – knowing a customer’s sales journey is critical to understanding and improving your sales funnel.”