Call Tracking Best Practices – The Ultimate Guide

If you are just stepping into the world of call tracking, there is a lot of information together, especially for marketers and business owners. Keeping track of the source of the calls from potential leads coming from is one of the best ways to optimize your marketing strategies. And in order to make the most out of your tracking efforts, these best practices will come in handy.

1. Choose your talking numbers.

Most of the websites you use will require you to choose 4 contact numbers to allot to the dynamic number pool. And if you are a website facing high traffic, you can refer to this calculation to find out the quantity of phone numbers that will be appropriate for you.

2. Allocate the phone numbers to the All Traffic Dynamic Number Pool.

You need to turn on the Dynamic Number Insertion and choose the ” all traffic” pool from the options available in the dropdown menu. Next, click on update.

And All Traffic Dynamic Number Pool will be created automatically, each with a new account.

3. Confirmation of swap number.

Your Dynamic number Pool will be populated automatically which will contain your destination number with the title-  swap number.

4. Installation of the call tracking software.

Next you can install the call tracking software by using the HTML code method or by using plugins.

5. Make a call after visiting your website.

Now go back to your site and make a call to that particular tracking number mentioned there. At the end of the call, you will be able to see all the required details and the associated data on the call tracking software.

What is the major objective behind call tracking?

Before you opt for call tracking, you should have a clear idea about why you need it. Call tracking will help you capture accurate marketing data that will let you know whether your marketing strategies are working or the areas they need improvement in. You can make changes and modifications accordingly to get higher conversions and quality leads.

Call tracking will also provide in depth insights without any extra effort.