Whether it is offline marketing or digital marketing, phone calls have proven to be an important source of conversions with an extremely high order value as compared to various other types of engagement. But are you paying enough attention to the results of those phone calls? If you have not yet, this article is exactly what you need to go through.
If you want your marketing efforts to be successful, it is very essential to understand your call conversion rates. Missing out on tracking this essential metric means missing out on some amazing optimization opportunities. And you definitely do not want that, do you?
So let us have a look at some of the important statistics and understand just how essential call conversions are for marketers.
Whenever people have any doubts or queries related to any business or they want to make any complex decisions, they prefer calling the business directly because communicating through calls means getting immediate response to their queries and better solutions provided via live agents. Especially after the covid-19 pandemic, there has been an even higher increase in calls to businesses since everyone has questions about safety precautions, new rules, etc. Different industries have revealed different stats when it comes to getting calls to businesses.
For example, the Healthcare industry has seen 88% call to book appointments, insurance companies have seen 38% call to buy after customers researched their products online, and so on.
Yes, there is no doubt regarding the fact that calls are variable marketing conversions and studies reveal that callers convert quickly and are comparatively more loyal than people visiting websites. However you also need to think about- is this the right call? You need proper idea and visibility into the types of calls you are receiving because otherwise you might just be wasting your budget and energy solving only customer service issues instead of increasing the sales of your business.
Your marketing success does not only depend on high quality phone calls. If those calls do not convert to revenue, there is no point and it will create a negative impact on your marketing ROI. Make sure your locations are answering the sales calls.
Conversation intelligence is all about helping the marketers to keep track of every stage of their marketing journey and the popularity of this technology is increasing gradually. But how to use conversation intelligence to cut cost per lead as a marketer? Mentioned below are some effective tips.
As we have already established, phone calls are an incredible source of conversion and it is high time that you pay attention to that to improve your marketing results if you haven’t already.