Let’s see how call tracking can help real estate firms in 2021
When we talk about engagement of consumers with real estate firms, there have been some major changes due to COVID-19. The real estate marketers really need to focus on the upcoming trends if they want to stay at the top of their game in 2021.
Mentioned below are some of the major trends real estate marketers will be facing this 2021.
- Increase in real estate Ad expenditure.
Over the past few years, there has been a steady increase in real estate ad expenditure it has been predicted that it will further increase in the coming years. The digital marketing scenario is becoming more competitive and the real estate marketers will have to face that pressure to make smart optimizations.
- Increased call volumes in real estate firms.
During the pandemic situation, there has been a huge increase in call volume to real estate companies. Since physical interactions have been limited, consumers prefer this channel to get their queries answered.
- Increase in demand for virtual tours.
Another effect of restriction on physical interactions has resulted in an increase in virtual tours. However in order to gain loyal customers, the marketers need to make sure that they are being able to create a smooth and seamless experience for them. Right from scheduling a virtual tour to actually getting over with one, it has to be done carefully.
- Targeting real estate customers on mobile devices.
During the past few years, there has been an increase in usage of mobile devices by real estate consumers for searching properties. So real estate marketers should be able to provide a flawless mobile experience to their customers both online or over the phone.
- Improved omnichannel experience.
Real estate consumers are now looking for seamless omnichannel experiences. And as a marketer if you want to earn a loyal customer, you need to fulfill their requirements and make them feel valued at each and every step of their journey. Enhancing personalization for consumers is a great way to get an edge over your competitors in 2021.
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Why is call tracking essential for real estate marketers?
The above mentioned trends paint a clear picture of the changes in behavior patterns in real estate consumers. Since more consumers are now doing their research online and choosing on calls for clearing their doubts, the real estate marketers need to develop clear strategies on delivering a frictionless experience for them.
And that is precisely where a call tracking and analytics solution comes into the picture. This particular solution will allow the marketers to understand which marketing campaigns are working the best and which are driving the most valuable calls. Depending on that, the marketers can invest in campaigns which are driving more calls related to appointments. This will also help in increasing the overall revenue potential and obtain good conversion rates.
Ever thought about the factors which are impacting the conversion rates of your call? What are the particular issues your real estate consumers are facing? Using a call tracking and analytics solution will help to solve all these problems as you will be getting a detailed report on the inbound call rates and the performance of your business in solving custom issues.
What’s even better is that you can go through the transcriptions and call recordings in detail and customize your performance accordingly. This data can also be useful when you want to explain to your team about the areas that need improvement.
So what are you waiting for? Route the calls of your customers properly, collect essential data and make smart optimizations to stay at the top of the real estate industry this 2021.
So we recommend using a Call Tracking Software to boost your business.Â
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FreeCallTracking.ai is a powerful call tracking and analytics software to track all phone calls from digital & advertising platforms