Make informed decisions in your marketing strategies with AI Powered call tracking metrics tool to drastically improve your ROI.

How to analyze call tracking metrics via an ROI Dashboard?

An ROI dashboard is a tool that shows us call tracking metrics viz… the caller insights and performance of an advertising campaign through a set of carefully identified and relevant key performance metrics (KPI) according to particular business objectives/processes.


A data dashboard is an information management tool that visually tracks, analyses and displays key performance indicators (KPI), metrics and key data points to monitor the health of a business, department or specific process.

Sign up to track KPIs for your marketing funnel, ROI, advertising budget & social media performance.

“Power your marketing efforts using FreeCallTracking.AI which comes with advanced features & intuitive interface.”

Benefits of an ROI Dashboard

  • A visual representation of performance, such as with charts and graphs
  • The ability to identify trends
  • An easy way of measuring efficiency
  • The means to generate detailed reports with a single click
  • The capacity to make more informed decisions
  • Total visibility of all systems, campaigns, and actions
  • Quick identification of data outliers and correlations

Freecalltracking.AI’s main page shows “The Dashboard” which gives a detailed graph of recent calls while the other details occupy the remaining space.

Freecalltracking.AI – The Dashboard

  • Create a new number / campaign
  • Detailed graph of recent calls
  • Count of calls in the last 30 Days
  • Total calls today
  • Total earnings (in terms of leads or business) 
  • A detailed report on Last Ten Calls [listing out: Number, Start Time, Status, Duration and Who Called]
  • Call per campaign
  • Calls Per Campaign In Last 30 Days

Second option in the left panel is “Numbers” – it shows details about:

  • Campaign Name (that fetched the callers)
  • Forwarding Number (call routing number assigned)
  • Country Code (of the caller)
  • Pool Size (count of numbers allotted to the account)
  • Numbers (the numbers allotted)
  • Actions

AI Powered Free Call Tracking Software allows making smarter optimizations, by providing deeper insights on what is effective within our advertising campaigns.

Third option in the left panel is “Call logs” which gives information about the “Calls Generated” with details like:

  • Campaign Name
  • Caller Number
  • Status of the call (answered, missed, abandoned, etc.)
  • Start Time (of the call)
  • Name (of the caller)
  • Duration (of the call)
  • Who Called (details of caller)
  • Call Recording (saved called conversation)

Fourth option is detailed profile of Customer name or Agency; it shows:

  • Name
  • Email Address
  • Phone Number

You also have the option to edit profile and change password.

“Analyze key metrics and campaign performance to make quick and critical business decisions.”

More advanced options of our Free Call Tracking Platform

Users – Shows all users of a particular account along with their names, email addresses, phone number, roles, statuses and actions they approve.

Clients section – Shows the list of companies you manage using this software.

Invoice – If you have purchased a paid plan, then all particulars about it are detailed here.

Plans – Shows information regarding your current subscription and charges.

Company – Shows your current company information with billing details.

Integrations Incorporate our call tracking software into your favourite sales & automation tools.

Know other features of our AI Powered Free Call Tracking Software by clicking below:

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FreeCallTracking.ai is a powerful call tracking and analytics software to track all phone calls from digital & advertising platforms