“AI Based Lead Scoring is an artificial intelligence SaaS platform integrated with multiple solutions for predictive lead scoring.”
What is AI Based Lead Scoring?
AI Based Lead scoring is the marketing process whereby a numerical score is attributed to leads based on various factors and behaviors. Essentially, it functions as a way to qualify leads and highlight priorities. Lead scoring, powered by AI, allows you to leverage your best asset.
“FreeCallTracking.AI’s AI Based Lead Scoring helps increase your ROI.”
Sales and marketing teams are beginning to rely more heavily on lead scoring because it saves time and money by helping them focus their time and energy on the most valuable potential customers.
This analyzes different data points, such as demographics and behavioral data, taken from previous leads in your database. With the help of AI, the tool then learns all the shared traits between your customers, and similarly, the shared traits between leads that didn’t convert.
Once it has a clearer idea of what factors make up the ideal lead, the algorithm can then automatically score incoming leads, all without having to rely on the outdated point system.
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